Leveraging Domain Offers on the Uni Market


As a long-term user of the amazing Uni Market I've experienced the full range of its potential.

From the re-incarnation of Domain Name Sales, to the expansion of its domain listings as a GoDaddy brand, the Uni Market is a great platform for domain beginners and seasoned investors alike.

This isn't a tutorial on managing domain sales on your own, or a manual of the many features the Uni Market, some of which I've covered before. It's about leveraging incoming offers via the very capable Uniregistry Brokerage team that can tackle them on your behalf.

First and foremost, it's important to set both a minimum asking price and a floor price for your domains. What's the difference, you might ask.

If you're inviting incoming offers alongside a Buy It Now (BIN) number, the minimum asking price is publicly visible to the domain's visitors.

Let's say that your BIN is $5,000 dollars and you've set a minimum asking price of $4,000 dollars; visitors can go ahead and place offers of at least $4,000 dollars. They can also buy the domain outright for $5,000 dollars.

Meanwhile, the floor price is not visible to the visitor. It serves as a numeric note for the Uniregistry Broker that negotiates on your behalf, that it's your absolute bottom price for selling that domain.

The floor price and the minimum asking price can be the same, if you wish. But while the minimum asking price controls incoming offers upwards, the floor price is a secret price setting that only you and the Uniregistry brokers know, and a note that you can go lower than the publicly listed minimum asking price, if needed.

Once you get that information in, negotiations can take place all while your involvement remains minimum. On occasion, the Uniregistry broker might require additional details about your domain, but you won't have to go back and forth for the domain listing's numbers.

What other type of communication is commonly exchanged?

Uniregistry brokers are well-versed in the art of domain negotiations and they are able to get things moving forward on your behalf.

Because they communicate with potential domain buyers via email, calls, and other media, they can gauge the type of buyer they are dealing with. Their goal is to maximize your earnings and sometimes this takes time.

You might be asked to consent to a request by the buyer, setting a timeframe for the payment to be made, or be informed that the funds will be made in cryptocurrency, typically BTC or ETH. Note that while very few GoDaddy partners offer this method of funding a transaction, all payouts are made in your local currency, such as USD.

Keep in mind that while the Uniregistry brokers can negotiate incoming offers upwards, it's up to you to set the floor price for your domain names. If you set it too low, you risk leaving money on the table as the absolute minimum price will be less than the domain's worth. It's a good idea to communicate and confirm with the brokerage team any such prices while negotiations take place.

In a nutshell: The Uniregistry brokerage team will help you sell your domains and manage your incoming offers; make sure you price your domains in advance. The rest is a matter of expert domain negotiations, and time.

The information contained in this blog is provided for general informational purposes about domains. It is not specific advice tailored to your situation and should not be treated as such.

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